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Pharma Nord UK choose customer to become 'face' of new ad campaign

Dawn Harris is the face of Pharma Nord 2009
The 45-year-old, from Northumberland, won the competition after being chosen from a high number of entries from across the North East of England.

The mother-of-two will now see her face used in an advertising campaign for Pharma Nord UK's bestselling product Q10 Revitalising Face Cream.

Pharma Nord UK, which sells high quality dietary supplements covering everything from heart health, joint care and immune support, through to body fat management and skincare, launched the competition to give someone from the North-East the chance to star in a new advert.

One of the company's existing product representatives, TV's Dr Chris Steele, helped Pharma Nord choose the winner after the entries were narrowed down to a shortlist of four finalists - Denise Jefferson, of Kenton Bankfoot, Newcastle, Becky Magson, of West Molesden, Morpeth, Northumberland, and Angela Wilkinson, of Stanley, County Durham, and eventual winner Dawn Harris.

The standard of all the entries was extremely high, but choosing the winner from such a strong shortlist was incredibly tough.

Dr Steele, who was born in Newcastle and recently signed on to promote Pharma Nord's Bio-Quinone Q10 capsules until 2010, says: “I found it very difficult to decide on the winner, as all four finalists had compelling stories and the right look.

“But I think Dawn will do a fantastic job representing Pharma Nord’s excellent product.”

Q10 Revitalising Face Cream with SPF 15 combines highly active substances, such as Coenzyme Q10, Pycnogenol, jojoba, and apricot kernel oils, in a unique, paraben-free formulation to protect skin from premature ageing.

Pharma Nord UK Managing Director Bent Henriksen says: “We liked Dawn’s fresh and frank approach, she’s a real woman who has overcome personal difficulties and made herself stronger, which is just what we were looking for.”

Dawn's photoshoot took place at  picturesque Linden Hall in Longhorsley, Northumberland in August.

These photos will go on to form an advertising campaign for Pharma Nord products that will feature in newspapers and magazines in the North-East in 2009-2010. Dawn will also receive a free supply of Q10 Revitalising Face Cream for 12 months.

To be in with a chance of winning the competition, entrants had to write or email a recent photo plus 250 words explaining why they should be the face of Pharma Nord Q10 cream.