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Dawn Harris is the face of Pharma Nord 2009 The 45-year-old,
from Northumberland, won the competition after being chosen from a high
number of entries from across the North East of England.
The
mother-of-two will now see her face used in an advertising campaign for
Pharma Nord UK's bestselling product Q10 Revitalising Face Cream.
Pharma
Nord UK, which sells high quality dietary supplements covering
everything from heart health, joint care and immune support, through to
body fat management and skincare, launched the competition to give
someone from the North-East the chance to star in a new advert.
One
of the company's existing product representatives, TV's Dr Chris Steele,
helped Pharma Nord choose the winner after the entries were narrowed
down to a shortlist of four finalists - Denise Jefferson, of Kenton
Bankfoot, Newcastle, Becky Magson, of West Molesden, Morpeth,
Northumberland, and Angela Wilkinson, of Stanley, County Durham, and
eventual winner Dawn Harris.
The standard of all the entries was
extremely high, but choosing the winner from such a strong shortlist was
incredibly tough.
Dr Steele, who was born in Newcastle and
recently signed on to promote Pharma Nord's Bio-Quinone Q10 capsules
until 2010, says: “I found it very difficult to decide on the winner, as
all four finalists had compelling stories and the right look.
“But
I think Dawn will do a fantastic job representing Pharma Nord’s
excellent product.”
Q10 Revitalising Face Cream with SPF 15
combines highly active substances, such as Coenzyme Q10, Pycnogenol,
jojoba, and apricot kernel oils, in a unique, paraben-free formulation
to protect skin from premature ageing.
Pharma Nord UK Managing
Director Bent Henriksen says: “We liked Dawn’s fresh and frank approach,
she’s a real woman who has overcome personal difficulties and made
herself stronger, which is just what we were looking for.”
Dawn's
photoshoot took place at picturesque Linden Hall in Longhorsley,
Northumberland in August.
These photos will go on to form an
advertising campaign for Pharma Nord products that will feature in
newspapers and magazines in the North-East in 2009-2010. Dawn will also
receive a free supply of Q10 Revitalising Face Cream for 12 months.
To
be in with a chance of winning the competition, entrants had to write or
email a recent photo plus 250 words explaining why they should be the
face of Pharma Nord Q10 cream.
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