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For the second year in a row, Pharma Nord's slimming product Bio-T holds
the position as the best selling slimming product in the Netherlands. In
an article published by pharmacy trade magazine Lijfblad, market research
done by IMS Health places Bio-T's market share at 12,5%, well ahead of
competing brands who rate siginificantly lower, with market shares of
between 2,5% and 5%.
Bio-T was introduced on the Dutch market only two years ago, and has
rapidly become popular among consumers, generating a lot of repeat
purchases. Bio-T was also nominated for an Lijfblad-IMS Mirror Award for
single brands.
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